The Mimo memo

Bold takes, unfiltered analysis and real talks on marketing, entrepreneurship and being a woman in business. 

Stop Wasting Your Marketing Dollars

Sep 01, 2026

If you’re a business owner or entrepreneur, come sit down with us so we can talk money. Specifically, those ad dollars and monthly marketing spend.

A month of marketing spend for an SMB or entrepreneur typically looks like: paid ads, a tech stack, possibly a freelancer or two, and a couple subscriptions you got last year then forgot about. 

If we had to guess, you feel busy so you’re telling yourself it’s working. But busy isn’t the same as being effective, and it’s definitely not a scalable metric. So we ask our clients this:

If you had to prove which of your marketing dollars actually translated into revenue last quarter, could you? 

Most founders might be able to guess, but more often than not they’re lacking the proof needed to support their strategy and their spend. That’s where the MiMo Marketing Audit comes in. 

 

What is a marketing audit? 

A MiMo marketing audit gives your business a full checkup. It shows what works well and what wastes your budget. We review what you’re running, where you spend your money, what you actually use, what converts, and what just makes noise. Then we break it down into digestible segments (so you have a full understanding of what’s driving your business) and actionable insights (so you know exactly how to take what we gave you and execute on it). 

Our marketing audit will give you a clear, honest breakdown of what to cut, what to keep, and what to double down on.

 

Why is a marketing audit essential?

It’s easy to launch something new every time the prior thing isn’t working. But launching more on top of a broken foundation is how business owners end up spending twice as much for the same results. 

A marketing audit is the opposite of just piling on. It’s the pause you need to ensure proof and data back the next dollar you spend.

 

Who is a marketing audit for? 

This is for the founder who's allocating money to their marketing budget and wants to know it's actually working. 

It's for the business owner that's been "doing marketing" for a while but isn’t able to connect it to growth, and actually isn’t sure if it’s working at all. 

It's for high-value entrepreneurs who are tired of guessing what marketing area to focus on and ready to understand where to lean and why.

If you've ever stared at your monthly spend and thought "what am I even getting for this," this is your answer.

 

Now for the questions you’re probably going to ask next…

How much does a marketing audit cost? 

Reach out and we'll walk you through it. A very basic audit typically starts around $1,500, but most of our clients are looking to understand the full picture of how branding, marketing, business strategy and social media integrate together. These marketing audits can run anywhere from $3,750 to $7,500+ depending on the size of your business and how much you have running. Don’t worry - we’ll break it down so you’re paying for exactly what you need and nothing you don’t. 

 

How long does a marketing audit take? 

Not long. We're thorough, not slow.

 

Will you try to upsell me into a giant retainer? 

Nope. The audit stands on its own so what you do next with it is your call. If you want us to help you fix what we find, then let’s get after it. If you want to take the findings and run with them yourself, that works too.

 

Ready to stop guessing?

It’s time for your marketing spend to build momentum for your business rather than continue to quietly bleed out. Our marketing audits provide clarity so you can make data-backed decisions instead of just guessing. 

 

 👇 Message us to start your marketing audit. Or reach out with any questions about how it works. We can also share what an audit would cost for your business.



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